Amil and the Health Care System in Brazil

Posted: 2 Mar 2012

See all articles by Regina Herzlinger

Regina Herzlinger

Harvard University - Business School (HBS)

Ricardo Reisen de Pinho

Harvard University - Business School (HBS)

Date Written: August 26, 2011

Abstract

Dr. Edson Bueno created Amil, Brazil's largest health insurer. Unlike many others, it is vertically integrated. Dr. Bueno has two opportunities for growth. Which, if any, should he pursue?

Learning Objective: 1.) Opportunities for health care innovation in developing countries. 2.) Pros & cons of vertical integration in health care delivery & insurance.

Suggested Citation

Herzlinger, Regina and de Pinho, Ricardo Reisen, Amil and the Health Care System in Brazil (August 26, 2011). Harvard Business School General Management Unit Case No. 312-029, Available at SSRN: https://ssrn.com/abstract=2014097

Regina Herzlinger (Contact Author)

Harvard University - Business School (HBS) ( email )

25 Harvard Way
Baker Library 171
Boston, MA MASSACHUSETTS 02163
United States
6174956647 (Phone)

Ricardo Reisen De Pinho

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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