Danielle Marcoux at AdNet2Win Technologies

Posted: 2 Mar 2012

Date Written: August 3, 2011


Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty platform. Davide has kept tight control on the development process and has not allowed the design team to discuss difficult issues or challenge each other. Marcoux decides she must confront Davide about his management approach before the team loses their commitment to the design effort.

Learning Objective: To explore the process of providing feedback and coaching for a senior executive. Provides opportunity for role-playing and experimentation.

Suggested Citation

Mayo, Anthony J and Margolis, Joshua D., Danielle Marcoux at AdNet2Win Technologies (August 3, 2011). Harvard Business School Organizational Behavior Unit Case No. 412-039, Available at SSRN: https://ssrn.com/abstract=2014143

Anthony J Mayo (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Joshua D. Margolis

Harvard University ( email )

1875 Cambridge Street
Cambridge, MA 02138
United States

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