Novo Nordisk: A Commitment to Sustainability
Posted: 2 Mar 2012
Date Written: January 9, 2012
The case describes the early commitment of a European pharmaceutical company, Novo Nordisk, to integrated reporting. Novo Nordisk is one of the pioneers of integrated reporting and it emerged out of its commitment to a "triple bottom line approach to managing the company." The case describes the company's "Blueprint or Change Programme" designed to facilitate stakeholder engagement and communicate how the company delivered value to business and society. The case also provides an investor perspective on the company's integrated reporting efforts and its plans for how to improve it in the future.
Learning Objective: This case introduces students to the concept of integrated reporting and its role in helping a company to create a sustainable strategy.
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