Novo Nordisk: A Commitment to Sustainability

Posted: 2 Mar 2012

See all articles by Robert G. Eccles

Robert G. Eccles

University of Oxford - Said Business School

Michael P. Krzus


Date Written: January 9, 2012


The case describes the early commitment of a European pharmaceutical company, Novo Nordisk, to integrated reporting. Novo Nordisk is one of the pioneers of integrated reporting and it emerged out of its commitment to a "triple bottom line approach to managing the company." The case describes the company's "Blueprint or Change Programme" designed to facilitate stakeholder engagement and communicate how the company delivered value to business and society. The case also provides an investor perspective on the company's integrated reporting efforts and its plans for how to improve it in the future.

Learning Objective: This case introduces students to the concept of integrated reporting and its role in helping a company to create a sustainable strategy.

Suggested Citation

Eccles, Robert G. and Krzus, Michael P., Novo Nordisk: A Commitment to Sustainability (January 9, 2012). Harvard Business School Accounting & Management Unit Case No. 412-053. Available at SSRN:

Robert G. Eccles (Contact Author)

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

Michael P. Krzus

Independent ( email )

No Address Available

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