PepsiCo, Performance with Purpose, Achieving the Right Global Balance

Posted: 2 Mar 2012

See all articles by Rosabeth Moss Kanter

Rosabeth Moss Kanter

Harvard Business School

Rakesh Khurana

Harvard Business School

Rajiv Lal

Harvard Business School

Eric Baldwin

Harvard Business School

Date Written: January 30, 2012

Abstract

This case explores a shift in strategic direction at PepsiCo, the second-largest food and beverage company in the world. It concentrates on the formation of a new group, the Global Nutrition Group, whose purpose was to bring focus to the company's efforts to significantly expand its offerings in nutritious food and beverages. The case explores the background to that decision and the complexities the company faced in altering its product portfolio over the long run (which also included efforts to make its core snack and soft drink products healthier), while at the same time maintaining short-term profitability. The evolution of the product portfolio was part of a larger effort to implement a new strategic vision, encapsulated in the phrase, "Performance with Purpose." The phrase, in brief, expressed a commitment to deliver financial results in a way that was good for the world as well as good for the company.

Suggested Citation

Moss Kanter, Rosabeth and Khurana, Rakesh and Lal, Rajiv and Baldwin, Eric, PepsiCo, Performance with Purpose, Achieving the Right Global Balance (January 30, 2012). Harvard Business School Organizational Behavior Unit Case No. 412-079. Available at SSRN: https://ssrn.com/abstract=2014305

Rosabeth Moss Kanter (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
617-495-6053 (Phone)

Rakesh Khurana

Harvard Business School ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-4137 (Phone)
617-496-6554 (Fax)

Rajiv Lal

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
617-495-1257 (Phone)
617-496-5637 (Fax)

HOME PAGE: http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=rlal

Eric Baldwin

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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