Marine Harvest: Leading Salmon Aquaculture

Posted: 2 Mar 2012

See all articles by David E. Bell

David E. Bell

Harvard Business School - Marketing Unit

Ryan Johnson

Harvard Business School

Date Written: December 16, 2011

Abstract

Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand production in Chile, produce value-added salmon products, or backward-integrate into the salmon feed business.

Learning Objective: Understand the aquaculture business.

Suggested Citation

Bell, David E. and Johnson, Ryan, Marine Harvest: Leading Salmon Aquaculture (December 16, 2011). Harvard Business School Marketing Unit Case No. 512-042. Available at SSRN: https://ssrn.com/abstract=2014321

David E. Bell (Contact Author)

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-6366 (Phone)

Ryan Johnson

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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