Marine Harvest: Leading Salmon Aquaculture
Posted: 2 Mar 2012
Date Written: December 16, 2011
Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand production in Chile, produce value-added salmon products, or backward-integrate into the salmon feed business.
Learning Objective: Understand the aquaculture business.
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