‘A Mile Wide and an Inch Deep’: Surveys of Public Attitudes Towards Development Aid

International Journal of Development Education and Global Learning, Vol. 4, No. 1, pp. 5-23, 2012

19 Pages Posted: 4 Mar 2012  

David Hudson

University College London

Jennifer vanHeerde-Hudson

University College London

Date Written: 2012

Abstract

In this article we argue that existing survey instruments used to examine public attitudes to global poverty are not fit for purpose. Surveys need to be redesigned to successfully support the threefold purpose of development education and public engagement. The core of our critique is that existing measures suffer from poor measurement validity, and fail to control for knowledge-levels or perceptions of aid effectiveness, both of which are thought to limit support. Researchers also lack understanding of the factors that motivate support for development aid in the first place. We conclude by making recommendations for future surveys of public attitudes and suggest that building support for development may require speaking to many publics as opposed the public.

Keywords: public opinion, development assistance, measurement validity, perceptions of aid, motivations for support for aid

Suggested Citation

Hudson, David and vanHeerde-Hudson, Jennifer, ‘A Mile Wide and an Inch Deep’: Surveys of Public Attitudes Towards Development Aid (2012). International Journal of Development Education and Global Learning, Vol. 4, No. 1, pp. 5-23, 2012. Available at SSRN: https://ssrn.com/abstract=2015216

David Hudson (Contact Author)

University College London ( email )

Gower Street
London, WC1E 6BT
United Kingdom

Jennifer VanHeerde-Hudson

University College London ( email )

Gower Street
London, WC1E 6BT
United Kingdom

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