Journal of Marketing Management, Vol. 14, No. 7, pp. 783-798, 1988
Posted: 11 Mar 2012
Date Written: 1988
' You can' t have too much romance, according to the advertising by-line of Mills and Boon, This paper flirts with the carnality of consumption, casts a sidelong glance at the erotics of exchange and draws a discreet veil over the dirty mackintosh wearers of marketing, Campbell s much-vaunted' romantic ethic of consumer society is also dallied with and salacious rumours about the relationship between marketing and romanticism are egregiously spread, Don' t tell anyone. Promise?
Keywords: Romancing the Market, Sex, Shopping, Subjective Personal Introspection
Suggested Citation: Suggested Citation
Brown, Stephen and Doherty, Anne-Marie and Clarke, Bill, Romancing the Market: Sex, Shopping and Subjective Personal Introspection (1988). Journal of Marketing Management, Vol. 14, No. 7, pp. 783-798, 1988. Available at SSRN: https://ssrn.com/abstract=2016275