Eclectic Reading

2 Pages Posted: 7 Mar 2012

See all articles by Nader T. T. Tavassoli

Nader T. T. Tavassoli

London Business School - Department of Marketing

Date Written: Spring 2012

Abstract

If ever a field of study was both science and art, marketing seems to fit the bill. Which may be why Nader Tavassoli has a keen interest in diverse subjects: branding, consumer cognition, communication effectiveness, consumer behaviour across cultures and several others. What keeps his mind open to a constant flow of new possibilities? As you'll see by his suggested top ten list of books to read, Tavassoli believes strongly in delving into the arts and sciences.

Suggested Citation

Tavassoli, Nader T. T., Eclectic Reading (Spring 2012). Business Strategy Review, Vol. 23, Issue 1, pp. 68-69, 2012. Available at SSRN: https://ssrn.com/abstract=2017377 or http://dx.doi.org/10.1111/j.1467-8616.2012.00824.x

Nader T. T. Tavassoli (Contact Author)

London Business School - Department of Marketing ( email )

Sussex Place
Regent's Park
London, NW1 4SA
United Kingdom

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