Writing Russell Belk: Excess All Areas

Marketing Theory, Vol. 8, No. 2, pp. 143-165, 2008

24 Pages Posted: 11 Mar 2012

See all articles by Stephen Brown

Stephen Brown

Ulster University

Hope Schau

University of Arizona

Date Written: 2008

Abstract

Russell Belk is one of the most distinguished thought leaders in marketing and consumer research. He is also one of its most distinctive. This paper examines the distinctiveness of Russell Belk’s remarkable writing style, arguing that it exemplifies the ‘academic gothic.’ Five characteristically gothic traits are found in his published corpus – excess, monstrosity, irony, supernaturalism, doubling – and the implications for writing marketing research are considered.

Keywords: academic gothic, consumer research, Russell Belk, writing marketing

Suggested Citation

Brown, Stephen and Schau, Hope, Writing Russell Belk: Excess All Areas (2008). Marketing Theory, Vol. 8, No. 2, pp. 143-165, 2008. Available at SSRN: https://ssrn.com/abstract=2017548

Stephen Brown (Contact Author)

Ulster University ( email )

Northland Road
Londonderry, BT48 7JL
Northern Ireland

Hope Schau

University of Arizona ( email )

Department of History
Tucson, AZ 85721
United States
520-626-2976 (Phone)

HOME PAGE: http://marketing.eller.arizona.edu/faculty/hschau.asp

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