Writing Consumer Research: The World According to Belk
Journal of Consumer Behaviour, Vol. 6, pp. 349-368, 2007
21 Pages Posted: 11 Mar 2012
Date Written: 2007
Writing is a core scholarly competence. Not only is it a skill that every academic must acquire, regardless of their methodological, philosophical or empirical affiliations, but also it is 'a substantial differentiating characteristic of eminent researchers'. This article offers an analysis of the writing style of one of the field's most eminent researchers, Russell W. Belk. It identifies five literary devices that help Belk's writing stand out from the crowd and, while the article does not claim to contain the secret of writing success, it considers the crucial part writing plays in the consumer research process.
Keywords: Russell W. Belk, consumer research
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