Writing Consumer Research: The World According to Belk

Journal of Consumer Behaviour, Vol. 6, pp. 349-368, 2007

21 Pages Posted: 11 Mar 2012

See all articles by Stephen Brown

Stephen Brown

Ulster University

Hope Schau

University of Arizona

Date Written: 2007

Abstract

Writing is a core scholarly competence. Not only is it a skill that every academic must acquire, regardless of their methodological, philosophical or empirical affiliations, but also it is 'a substantial differentiating characteristic of eminent researchers'. This article offers an analysis of the writing style of one of the field's most eminent researchers, Russell W. Belk. It identifies five literary devices that help Belk's writing stand out from the crowd and, while the article does not claim to contain the secret of writing success, it considers the crucial part writing plays in the consumer research process.

Keywords: Russell W. Belk, consumer research

Suggested Citation

Brown, Stephen and Schau, Hope, Writing Consumer Research: The World According to Belk (2007). Journal of Consumer Behaviour, Vol. 6, pp. 349-368, 2007. Available at SSRN: https://ssrn.com/abstract=2017562

Stephen Brown (Contact Author)

Ulster University ( email )

Northland Road
Londonderry, BT48 7JL
Northern Ireland

Hope Schau

University of Arizona ( email )

Department of History
Tucson, AZ 85721
United States
520-626-2976 (Phone)

HOME PAGE: http://marketing.eller.arizona.edu/faculty/hschau.asp

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