Mobile Banking for the Unbanked
Posted: 7 Mar 2012
Date Written: January 31, 2012
The case describes in detail the workings of two mobile banking operators in Africa-WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of the model to other countries and settings.
Learning Objective: To explain the application of disruptive/leapfrogging technologies to address unmet needs at the Base of the Pyramid.
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