Mobile Banking for the Unbanked

Posted: 7 Mar 2012

See all articles by V. Kasturi Rangan

V. Kasturi Rangan

Harvard Business School - Marketing Unit

Katharine L. Lee

Harvard Business School

Date Written: January 31, 2012

Abstract

The case describes in detail the workings of two mobile banking operators in Africa-WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of the model to other countries and settings.

Learning Objective: To explain the application of disruptive/leapfrogging technologies to address unmet needs at the Base of the Pyramid.

Suggested Citation

Rangan, V. Kasturi and Lee, Katharine L., Mobile Banking for the Unbanked (January 31, 2012). Harvard Business School Marketing Unit Case No. 511-049. Available at SSRN: https://ssrn.com/abstract=2017994

V. Kasturi Rangan (Contact Author)

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States

Katharine L. Lee

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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