Grameen Danone Foods Ltd.: A Social Business

Posted: 7 Mar 2012

See all articles by V. Kasturi Rangan

V. Kasturi Rangan

Harvard Business School - Marketing Unit

Katharine L. Lee

Harvard Business School

Date Written: January 31, 2012

Abstract

Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million Bangladeshi children using an innovative Social Business model. The case describes the progress as of 2008 and poses questions regarding how the company might achieve sustainability.

Learning Objective: To explore the concept of Social Business.

Suggested Citation

Rangan, V. Kasturi and Lee, Katharine L., Grameen Danone Foods Ltd.: A Social Business (January 31, 2012). Harvard Business School Marketing Unit Case No. 511-025. Available at SSRN: https://ssrn.com/abstract=2017995

V. Kasturi Rangan (Contact Author)

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States

Katharine L. Lee

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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