The Dannon Company: Marketing and Corporate Social Responsibility (B)

Posted: 9 Mar 2012

See all articles by Christopher Marquis

Christopher Marquis

Cornell University; Harvard University - Harvard Kennedy School (HKS)

Bobbi Thomason

Stanford University

Date Written: September 28, 2011

Abstract

Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.

Learning Objective: To analyze and discuss corporate motivations for initiating corporate social responsibility programs.

Suggested Citation

Marquis, Christopher and Thomason, Bobbi, The Dannon Company: Marketing and Corporate Social Responsibility (B) (September 28, 2011). Harvard Business School Organizational Behavior Unit Case No. 412-047. Available at SSRN: https://ssrn.com/abstract=2018397

Christopher Marquis (Contact Author)

Cornell University ( email )

363 Sage Hall
Ithaca, NY 14853
United States

HOME PAGE: http://www.chrismarquis.com

Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States

Bobbi Thomason

Stanford University ( email )

Stanford, CA 94305
United States

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