Sweetriot 2.0

Posted: 8 Mar 2012

See all articles by Christopher Marquis

Christopher Marquis

Cornell University; Harvard University - Harvard Kennedy School (HKS)

Donna Khalife

Harvard Business School

Bobbi Thomason

Stanford University

Date Written: August 17, 2011


In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and profits of her company, while maintaining its social mission and unique flair. The case tracks the origins of sweetriot from Sarah's formative early career experiences, to the company's launch and beyond as Sarah prepares future products, establishes production channels, and seeks future funding. Sarah was not content to just be a small New York City candy company. Her goal was for sweetriot to be the number one natural chocolate company in the world and to thus be a vehicle to drive change globally. How can she meet that objective while also keeping the company true to its social roots?

Learning Objective: To examine how social entrepreneurs can grow their businesses' profits and products while maintaining mission.

Suggested Citation

Marquis, Christopher and Khalife, Donna and Thomason, Bobbi, Sweetriot 2.0 (August 17, 2011). Harvard Business School Organizational Behavior Unit Case No. 412-007. Available at SSRN: https://ssrn.com/abstract=2018516

Christopher Marquis (Contact Author)

Cornell University ( email )

363 Sage Hall
Ithaca, NY 14853
United States

HOME PAGE: http://www.chrismarquis.com

Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States

Donna Khalife

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Bobbi Thomason

Stanford University ( email )

Stanford, CA 94305
United States

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