Groupon

Posted: 13 Mar 2012

See all articles by Sunil Gupta

Sunil Gupta

Harvard Business School

Ray Weaver

Harvard Business School

Dharmishta Rood

Harvard Business School

Date Written: September 21, 2011

Abstract

This case is set in early 2011 after a period of incredible customer and revenue growth for Groupon. Reviewing Groupon's rise, the case explores whether Groupon promotions are really good for local merchants, whether Groupon can continue to thrive amid increasingly intense competition, and the key reasons for the company's remarkable early success.

Learning Objective: Help students understand the nature of a blockbuster entrepreneurial success, and to critically evaluate Groupon's value proposition for merchants and consumers.

Suggested Citation

Gupta, Sunil and Weaver, Ray and Rood, Dharmishta, Groupon (September 21, 2011). Harvard Business School Marketing Unit Case No. 511-094. Available at SSRN: https://ssrn.com/abstract=2020384

Sunil Gupta (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Ray Weaver

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Dharmishta Rood

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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