FrameEx: Classroom Exercise to Demonstrate Analytic Framework Value

Decision Science Journal of Innovative Education, Vol. 9, No. 1, p. 129, January 2011

7 Pages Posted: 14 Mar 2012

See all articles by William J. Worthington

William J. Worthington

Baylor University

Jamie D. Collins

Sam Houston State University

Christopher R. Reutzel

Utah State University

Date Written: January 1, 2011

Abstract

Managers apply analytical frameworks such as SWOT, PESTEL, VRIO, Porter’s Five Forces, CAGE distance, etc., to gain insight toward strategic decisions affecting their firm (Linnehan & De Carolis, 2005). Undergraduate business students are often introduced to these frameworks during their senior year capstone course — prior to gaining relevant work experience (Kopelman & Davis, 2004). The lack of prior experiential anchors can create a learning barrier for some students (Duhon, Bushardt, & Daniel, 2006). Our interactive classroom exercise can provide a fun alternative tool for instructors in dealing with this student limitation (Pengtao, Santhanam, & Carswell, 2009). The exercise is easy to conduct and students tend to enjoy the experience. We refer to our classroom tool as FrameEx (short for Framework Exercise).

Keywords: classroom exercise, strategy, frameworks

Suggested Citation

Worthington, William J. and Collins, Jamie D. and Reutzel, Christopher R., FrameEx: Classroom Exercise to Demonstrate Analytic Framework Value (January 1, 2011). Decision Science Journal of Innovative Education, Vol. 9, No. 1, p. 129, January 2011, Available at SSRN: https://ssrn.com/abstract=2020697

William J. Worthington (Contact Author)

Baylor University ( email )

PO Box 98006
Waco, TX 76798-8006
United States
254-710-6203 (Phone)

Jamie D. Collins

Sam Houston State University ( email )

Box 2056
Huntsville, TX 77341
United States

Christopher R. Reutzel

Utah State University ( email )

Logan, UT 84322-3530
United States

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