FrameEx: Classroom Exercise to Demonstrate Analytic Framework Value
Decision Science Journal of Innovative Education, Vol. 9, No. 1, p. 129, January 2011
7 Pages Posted: 14 Mar 2012
Date Written: January 1, 2011
Managers apply analytical frameworks such as SWOT, PESTEL, VRIO, Porter’s Five Forces, CAGE distance, etc., to gain insight toward strategic decisions affecting their firm (Linnehan & De Carolis, 2005). Undergraduate business students are often introduced to these frameworks during their senior year capstone course — prior to gaining relevant work experience (Kopelman & Davis, 2004). The lack of prior experiential anchors can create a learning barrier for some students (Duhon, Bushardt, & Daniel, 2006). Our interactive classroom exercise can provide a fun alternative tool for instructors in dealing with this student limitation (Pengtao, Santhanam, & Carswell, 2009). The exercise is easy to conduct and students tend to enjoy the experience. We refer to our classroom tool as FrameEx (short for Framework Exercise).
Keywords: classroom exercise, strategy, frameworks
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