Strategic Alliance Poker: Demonstrating the Importance of Complementary Resources and Trust in Strategic Alliance Management

Decision Science Journal of Innovative Education, Vol. 10, No. 1, pp. 109-115, January 2012

Posted: 14 Mar 2012

See all articles by Christopher R. Reutzel

Christopher R. Reutzel

Utah State University

William J. Worthington

Baylor University

Jamie D. Collins

Sam Houston State University

Date Written: January 12, 2012

Abstract

Strategic Alliance Poker (SAP) provides instructors with an opportunity to integrate the resource based view with their discussion of strategic alliances in undergraduate Strategic Management courses. Specifically, SAP provides Strategic Management instructors with an experiential exercise that can be used to illustrate the value creation potential of complementary resources and the role of trust in fostering resource sharing in strategic alliances. A discussion of the theoretical background, implementation, implications, and results of SAP is provided in this paper.

Keywords: Resource–Based View, Strategic Alliances, Strategic Management

Suggested Citation

Reutzel, Christopher R. and Worthington, William J. and Collins, Jamie D., Strategic Alliance Poker: Demonstrating the Importance of Complementary Resources and Trust in Strategic Alliance Management (January 12, 2012). Decision Science Journal of Innovative Education, Vol. 10, No. 1, pp. 109-115, January 2012, Available at SSRN: https://ssrn.com/abstract=2020705

Christopher R. Reutzel (Contact Author)

Utah State University ( email )

Logan, UT 84322-3530
United States

William J. Worthington

Baylor University ( email )

PO Box 98006
Waco, TX 76798-8006
United States
254-710-6203 (Phone)

Jamie D. Collins

Sam Houston State University ( email )

Box 2056
Huntsville, TX 77341
United States

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