SK Telecom: Pursuing Happiness Through Corporate Social Responsibility

Posted: 14 Mar 2012

See all articles by Christopher Marquis

Christopher Marquis

Cornell University; Harvard University - Harvard Kennedy School (HKS)

Kwang Ryu

Boston College

Philip Mirvis


Bobbi Thomason

Stanford University

Date Written: August 25, 2009


Since 2006, SK Telecom has worked to develop strategic corporate social responsibility programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive organizational design efforts to align its CSR strategy and implementation architecture. In 2009, the company is going through reorganization, and the protagonist is considering how well the existing structure of SK Telecom's CSR efforts supports its strategy. The key dilemma he is faced with is whether to change the design of the CSR organization, or perhaps revise the CSR strategy to better match the existing organizational architecture.

Learning Objective: To analyze the strategy and organizational design of corporate social responsibility programs.

Suggested Citation

Marquis, Christopher and Ryu, Kwang and Mirvis, Philip and Thomason, Bobbi, SK Telecom: Pursuing Happiness Through Corporate Social Responsibility (August 25, 2009). Harvard Business School Organizational Behavior Unit Case No. 410-042. Available at SSRN:

Christopher Marquis (Contact Author)

Cornell University ( email )

363 Sage Hall
Ithaca, NY 14853
United States


Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States

Kwang Ryu

Boston College ( email )

140 Commonwealth Avenue
Chestnut Hill, MA 02467
United States

Philip Mirvis

Independent ( email )

Ipswich, MA
United States

Bobbi Thomason

Stanford University ( email )

Stanford, CA 94305
United States

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