The Kid Grows Up: Decisions at the Sundance Institute

Posted: 14 Mar 2012

See all articles by Mukti Khaire

Mukti Khaire

Harvard University - Business School (HBS)

Eleanor Kenyon

Harvard University - Business School (HBS)

Date Written: December 16, 2011

Abstract

The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director Robert Redford to promote independent filmmaking. Started as a "Lab" where independent filmmakers could work on their film projects, the Institute soon expanded to organize the Sundance Film Festival in order to facilitate the exhibition and distribution of independent films, including those not supported by the Sundance Labs. Thirty years after Sundance was founded, its top management team wonders whether the mission of Sundance would be best served by increasing and improving the supply of independent films in the market or by educating consumers to create an audience for independent cinema.

Suggested Citation

Khaire, Mukti and Kenyon, Eleanor, The Kid Grows Up: Decisions at the Sundance Institute (December 16, 2011). Harvard Business School Entrepreneurial Management Case No. 812-051, Available at SSRN: https://ssrn.com/abstract=2021369

Mukti Khaire (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Eleanor Kenyon

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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