Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
Journal of Research for Consumers, Issue 19, 2011
9 Pages Posted: 15 Mar 2012 Last revised: 13 Mar 2013
Date Written: March 15, 2012
Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.
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