RHS, Inc.: Innovation 'Guiding' Agriculture

14 Pages Posted: 16 Mar 2012

See all articles by Mark T. Schenkel

Mark T. Schenkel

Belmont University - College of Business Administration

Jane Finley

affiliation not provided to SSRN

Wade Morgan Chumney

Georgia Institute of Technology

Date Written: March 2012

Abstract

RHS, Inc. presents the story of an agricultural equipment business initially founded in 1980 on Rick Heiniger's personal experience and desire to improve his financial situation during challenging economic times. Having successfully expanded by leveraging technology through innovation over two decades, and most recently through a partnership with another venture, he now faced issues of how best to integrate the two entities to foster continued future successful growth. Despite his continued enjoyment in the process of building new businesses, he also wondered how his role as a leader would need to evolve.

Suggested Citation

Schenkel, Mark T. and Finley, Jane and Chumney, Wade Morgan, RHS, Inc.: Innovation 'Guiding' Agriculture (March 2012). Entrepreneurship Theory and Practice, Vol. 36, Issue 2, pp. 415-425, 2012. Available at SSRN: https://ssrn.com/abstract=2024818 or http://dx.doi.org/10.1111/j.1540-6520.2010.00408.x

Mark T. Schenkel (Contact Author)

Belmont University - College of Business Administration ( email )

1900 Belmont Boulevard
Nashville, TN
United States
615 460 6784 (Phone)

Jane Finley

affiliation not provided to SSRN

Wade Morgan Chumney

Georgia Institute of Technology ( email )

800 West Peachtree St., NW
Atlanta, GA 30308-1149
United States

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