The Cage-Free Egg Movement
Posted: 18 Mar 2012 Last revised: 19 Mar 2012
Date Written: November 10, 2010
Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses, and announcements by some companies to shift egg purchases or sales from conventional to alternative production methods.
Learning Objective: Enables students to discuss how companies should respond to social movements focusing on supply chains, in light of regulatory uncertainty and competitor pressures.
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