The Cage-Free Egg Movement

Posted: 18 Mar 2012 Last revised: 19 Mar 2012

See all articles by Michael W. Toffel

Michael W. Toffel

Harvard Business School

Stephanie van Sice

Harvard Business School

Date Written: November 10, 2010


Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses, and announcements by some companies to shift egg purchases or sales from conventional to alternative production methods.

Learning Objective: Enables students to discuss how companies should respond to social movements focusing on supply chains, in light of regulatory uncertainty and competitor pressures.

Suggested Citation

Toffel, Michael W. and van Sice, Stephanie, The Cage-Free Egg Movement (November 10, 2010). Harvard Business School Technology & Operations Mgt. Unit Case No. 611-021, Available at SSRN:

Michael W. Toffel (Contact Author)

Harvard Business School ( email )

Boston, MA 02163
United States
617.384.8043 (Phone)

Stephanie Van Sice

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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