Bananas (B)

Posted: 20 Mar 2012

See all articles by Eric Van den Steen

Eric Van den Steen

Harvard Business School - Strategy Unit

Date Written: December 4, 2011


Learning Objective: To identify and explore sources of competitive advantage and how they interact with organization, in particular corporate culture. To explore the trade-off between culture clash and the benefits from combining capabilities. To explore different growth paths.

Suggested Citation

van den Steen, Eric, Bananas (B) (December 4, 2011). Harvard Business School Strategy Unit Case No. 712-452. Available at SSRN:

Eric Van den Steen (Contact Author)

Harvard Business School - Strategy Unit ( email )

Harvard Business School
Soldiers Field Road
Boston, MA 02163
United States

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