New Resource Bank: In Pursuit of Green

Posted: 20 Mar 2012

See all articles by Christopher Marquis

Christopher Marquis

Cornell University; Harvard University - Harvard Kennedy School (HKS)

Juan Almandoz

University of Navarra, IESE Business School

Date Written: February 3, 2012


New Resource Bank was founded in San Francisco in 2006 with a mission focused on environmental sustainability. The case illustrates the opportunities and challenges of banking on values and the challenges of organizations defining a social and environmental commitment. The case also highlights the tension and potential synergies between social mission and shareholder value in the context of the crisis of 2008, the taken-for-granted expectations and norms arising from a commercial bank charter, and the distinct perspectives of bank regulators, founders, investors, and other stakeholders of the newly founded bank.

Learning Objective: The case of New Resource Bank can be used to reach a number of educational objectives: (1) To recognize different dimensions of entrepreneurial and stakeholder motivations, including extrinsic, intrinsic, and transcendent dimensions and to observe their strategic and organizational implications. (2) To illustrate the value of the organizational congruence model in combination with a resource dependence perspective when examining strategic alternatives of an organization. (3) To prepare a discussion on the role of government and private enterprise in promoting the cause of sustainability.

Suggested Citation

Marquis, Christopher and Almandoz, Juan, New Resource Bank: In Pursuit of Green (February 3, 2012). Harvard Business School Organizational Behavior Unit Case No. 412-060. Available at SSRN:

Christopher Marquis (Contact Author)

Cornell University ( email )

363 Sage Hall
Ithaca, NY 14853
United States


Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States

Juan Almandoz

University of Navarra, IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034

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