ReSource Pro

Posted: 21 Mar 2012

See all articles by Lynda M. Applegate

Lynda M. Applegate

Harvard University - Entrepreneurial Management Unit

William Kerr

Harvard University - Entrepreneurial Management Unit

Elisabeth Köll

Harvard Business School

David Lane

Harvard Business School

Date Written: December 1, 2011

Abstract

Matt Bruno, founder and general manager of Resource Pro, left his job working for a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of the country caused him to begin exploring opportunities. He returned to New York and talked his former boss into allowing him to start a back-office services firm for their insurance company clients, which grew into Resource Pro. By year-end 2007, ReSource Pro employed 250 people, of whom only 4 were U.S.-based. With aggressive growth plans, Bruno began examining potential cities in China for expansion. After narrowing his list of potential expansion sites to the five Chinese cities of Chengdu (the capital of Sichuan Province), Jinan (capital of Shandong Province), Nanjing (capital of Jiangsu Province), Suzhou (Jiangsu), and Wuhan (capital of Hubei Province), he now had to make a final choice.

Learning Objective: This case enables discussion of the challenges of entrepreneurship in China-focusing on location choice, talent management, and culture. In addition, it provides an excellent introduction to location choices when entering or expanding in China.

Suggested Citation

Applegate, Lynda M. and Kerr, William R. and Koll, Elisabeth and Lane, David, ReSource Pro (December 1, 2011). Harvard Business School Entrepreneurial Management Case No. 812-031. Available at SSRN: https://ssrn.com/abstract=2026552

Lynda M. Applegate (Contact Author)

Harvard University - Entrepreneurial Management Unit ( email )

Cambridge, MA 02163
United States

William R. Kerr

Harvard University - Entrepreneurial Management Unit ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Elisabeth Koll

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

David Lane

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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