Easy Now, Desirable Later: The Moderating Role of Temporal Distance in Opportunity Evaluation and Exploitation

Entrepreneurship Theory and Practice, Forthcoming

53 Pages Posted: 23 Mar 2012 Last revised: 11 May 2012

See all articles by Andranik Tumasjan

Andranik Tumasjan

Technische Universität München - TUM School of Management

Isabell M. Welpe

Technische Universität München (TUM) - School of Management

Matthias Spörrle

University of Applied Management (UAM); Ludwig-Maximilians-University of Munich (LMU)

Multiple version iconThere are 2 versions of this paper

Date Written: May 9, 2012

Abstract

How does the temporal distance between the phases of evaluation and exploitation alter entrepreneurs’ opportunity evaluation? Building on construal level theory, we argue that the impact of an opportunity’s desirability and feasibility on evaluation and exploitation intentions varies systematically with temporal distance. We experimentally demonstrate stronger influences of desirability on evaluation when the exploitation phase is temporally distant rather than near, whereas feasibility stronger affects evaluation when exploitation is near rather than distant. Using construal level theory, we explain empirical inconsistencies in previous research and demonstrate the usefulness of integrating the concept of temporal distance in entrepreneurship research and education.

Keywords: opportunity evaluation, opportunity exploitation, temporal distance, time, construal level theory, psychological distance

JEL Classification: L26, D90

Suggested Citation

Tumasjan, Andranik and Welpe, Isabell M. and Spörrle, Matthias, Easy Now, Desirable Later: The Moderating Role of Temporal Distance in Opportunity Evaluation and Exploitation (May 9, 2012). Entrepreneurship Theory and Practice, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2026929

Andranik Tumasjan (Contact Author)

Technische Universität München - TUM School of Management ( email )

Leopoldstr. 139
Munich, D-80804
Germany

HOME PAGE: http://www.strategie.wi.tum.de/index.php?id=20

Isabell M. Welpe

Technische Universität München (TUM) - School of Management ( email )

Leopoldstrasse 139
Munich, 80804
Germany
++49/89/289-24800 (Phone)
++49/89/289-24805 (Fax)

HOME PAGE: http://www.strategie.wi.tum.de

Matthias Spörrle

University of Applied Management (UAM) ( email )

Am Bahnhof 2
Erding, 85435
Germany
+4981229559480 (Phone)
+49812295594849 (Fax)

HOME PAGE: http://www.fham.de

Ludwig-Maximilians-University of Munich (LMU) ( email )

Leopoldstr. 13
Munich, 80802
Germany

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