eHealthpoint: Healthcare for Rural India

Posted: 24 Mar 2012

See all articles by Richard G. Hamermesh

Richard G. Hamermesh

affiliation not provided to SSRN

Mona Rai Sinha

affiliation not provided to SSRN

Elizabeth Vrolyk

Harvard University - Business School (HBS)

Date Written: October 18, 2011

Abstract

Healthpoint Services sought to address rural India's shortage of quality and affordable healthcare with a multi-service platform that comprised telemedical health clinics called eHealthpoints, clean drinking water, a diagnostic lab, and a pharmacy. Could they convince rural Indians to leapfrog from local healers to telemedicine? And could they convince Investors that their capital Intensive, bundled offering was a high-growth, self-sustaining venture? Healthpoint Services grappled with multiple challenges: changing mind-sets of patients and investors, generating traffic at their eHealthpoints, expanding their product portfolio, and growing within and outside India.

Learning Objective: To assess a for-profit social enterprise whose mission is to provide primary healthcare services to the poor in rural India.

Suggested Citation

Hamermesh, Richard G. and Sinha, Mona Rai and Vrolyk, Elizabeth, eHealthpoint: Healthcare for Rural India (October 18, 2011). Harvard Business School Entrepreneurial Management Case No. 812-020, Available at SSRN: https://ssrn.com/abstract=2027445

Richard G. Hamermesh (Contact Author)

affiliation not provided to SSRN ( email )

Mona Rai Sinha

affiliation not provided to SSRN ( email )

Elizabeth Vrolyk

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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