eHealthpoint: Healthcare for Rural India
Posted: 24 Mar 2012
Date Written: October 18, 2011
Healthpoint Services sought to address rural India's shortage of quality and affordable healthcare with a multi-service platform that comprised telemedical health clinics called eHealthpoints, clean drinking water, a diagnostic lab, and a pharmacy. Could they convince rural Indians to leapfrog from local healers to telemedicine? And could they convince Investors that their capital Intensive, bundled offering was a high-growth, self-sustaining venture? Healthpoint Services grappled with multiple challenges: changing mind-sets of patients and investors, generating traffic at their eHealthpoints, expanding their product portfolio, and growing within and outside India.
Learning Objective: To assess a for-profit social enterprise whose mission is to provide primary healthcare services to the poor in rural India.
Suggested Citation: Suggested Citation