Case Studies on Trade-Offs in Corporate Sustainability

Corporate Social Responsibility and Environmental Management, Vol. 19, No. 2, pp. 63-68, March/ April 2012

17 Pages Posted: 23 Mar 2012

See all articles by Monika Winn

Monika Winn

University of Victoria - Faculty of Business

Jonatan Pinkse

University of Manchester - Manchester Business School

Lydia Illge

IZT - Institute for Futures Studies and Technology Assessment

Date Written: March 22, 2012

Abstract

For today’s manager, sustainability is not just another business issue. Perpetual pressure from corporate stakeholders to incorporate sustainability has created pervasive changes to what is becoming an increasingly complex and challenging decision context for organizational decision makers. Managing sustainability requires fundamentally new skills from managers and students of business, including the ability to carefully assess trade-offs and reach compromise decisions, for instance, between serving the company and serving society. This special issue offers five teaching cases that put students in the shoes of managers that have to deal with the full complexity of sustainability. The aim of the teaching cases is to serve as learning tools to help train students to make trade-offs in ways that deliberately evaluate and satisfice economic, social and environmental objectives at corporate, societal and environmental levels, and that allow them to reach decisions that take into account both short- and long-term issues.

Keywords: sustainability, managerial skills, win-win decisions, trade-off decisions, case studies, sustainability strategies

Suggested Citation

Winn, Monika and Pinkse, Jonatan and Illge, Lydia, Case Studies on Trade-Offs in Corporate Sustainability (March 22, 2012). Corporate Social Responsibility and Environmental Management, Vol. 19, No. 2, pp. 63-68, March/ April 2012. Available at SSRN: https://ssrn.com/abstract=2027501

Monika Winn

University of Victoria - Faculty of Business ( email )

Victoria, British Columbia
Canada

Jonatan Pinkse (Contact Author)

University of Manchester - Manchester Business School ( email )

Booth Street West
Manchester, M15 6PB
United Kingdom

Lydia Illge

IZT - Institute for Futures Studies and Technology Assessment ( email )

Schopenhauerstr. 26
D-14129 Berlin
Germany

HOME PAGE: http://www.izt.de

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