Case Digest: Pineda v. Williams-Sonoma Stores, Inc.

7 Pages Posted: 22 Mar 2012 Last revised: 29 Mar 2012

See all articles by Matthew Susson

Matthew Susson

affiliation not provided to SSRN

Date Written: Winter 2012


This Case Digest summarizes the 2011 California Supreme Court case of Pineda v. Williams-Sonoma Stores, Inc. Plaintiff Pineda alleged, in part, that Williams-Sonoma violated the Song-Beverly Credit Card Act of 1971 by recording consumers' ZIP codes during credit card transactions. The Act places limitations upon the type and extent of information retailers — as well as other persons and businesses — may request of consumers using credit cards, and restricts the use of a purchaser's "personal identification information." The trial court held that a ZIP code did not constitute "personal identification information" as used in section 1747.08 of the California Civil Code. After the court of appeal affirmed, the Supreme Court of California granted review, reversed the trial court's holding, and remanded the case for further proceedings. The court held that "personal identification information," as the term is used in section 1747.08, includes a cardholder's ZIP code. As such, requesting and recording a cardholder's ZIP code, without more, violates the Credit Card Act.

Keywords: Case Digest, Pineda, Williams-Sonoma Stores, Inc., ZIP Code, Section 1747.08, Credit Card, Chapman University School of Law

Suggested Citation

Susson, Matthew, Case Digest: Pineda v. Williams-Sonoma Stores, Inc. (Winter 2012). Chapman Law Review, Vol. 15, p. 667, 2011, Available at SSRN: or

Matthew Susson (Contact Author)

affiliation not provided to SSRN

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