China Greentech Initiative (CGTI)

Posted: 25 Mar 2012

See all articles by Christopher Marquis

Christopher Marquis

Cornell University; Harvard University - Harvard Kennedy School (HKS)

Laura Velez Villa

affiliation not provided to SSRN

Lynn Yin

University of International Business and Economics (UIBE)

Date Written: February 21, 2012


At the end of 2011, the founders of the China Greentech Initiative (CGTI) wanted to grow the company while respecting its unique hybrid business model that combined a collaborative open source community with more traditional strategic research services. The case follows CGTI from its initial goal of establishing a road map for the Chinese green technology market, to further catalyzing the sector through a combination of collaborative network building and customized advisory services. CGTI's hybrid business model and dual mission of profit and social value creation complicated the founders' decisions as they considered different expansion options, including new product and service offerings, and potentially expanding geographical coverage.

Learning Objective: To discuss and analyze how collaborative open source business models can be leveraged by entrepreneurs to find opportunities that simultaneously create business and social value.

Suggested Citation

Marquis, Christopher and Velez Villa, Laura and Yin, Lynn, China Greentech Initiative (CGTI) (February 21, 2012). Harvard Business School Organizational Behavior Unit Case No. 412-105. Available at SSRN:

Christopher Marquis (Contact Author)

Cornell University ( email )

363 Sage Hall
Ithaca, NY 14853
United States


Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States

Laura Velez Villa

affiliation not provided to SSRN ( email )

Lynn Yin

University of International Business and Economics (UIBE) ( email )

10, Huixin Dongjie
Changyang District
Beijing, Beijing 100029

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