29 Pages Posted: 31 Mar 2012 Last revised: 10 Sep 2012
Date Written: September 09, 2012
The trend toward mobile is clear: increasingly, people are accessing the Internet through smart phones and other mobile devices. Privacy notice, too, is going mobile. In February 2012, the California Attorney General’s office announced that application stores will ensure that mobile apps offer privacy policies. In March 2012, the Federal Trade Commission’s Protecting Consumer Privacy in an Era of Rapid Change report echoed the call for improved mobile notices.
We performed a study aimed at exploring the question of what information mobile privacy notices should highlight, and when. Drawing in part from risk communication literature, the study focuses on the area of overlap between consumer assumptions and consumer preferences: what is it that consumers simultaneously (1) do not realize about mobile data practices and (2) would care about if they did realize it?
Keywords: privacy, notice, mobile
JEL Classification: 033, 038
Suggested Citation: Suggested Citation
McDonald, Aleecia M. and Lowenthal, Tom, Nano-Notice: Privacy Disclosure at a Mobile Scale (September 09, 2012). 2012 TRPC. Available at SSRN: https://ssrn.com/abstract=2031720 or http://dx.doi.org/10.2139/ssrn.2031720