Media and War Events: The Influence of Media Information About Kosovo War
University of Bologna - Department of Political and Social Sciences
6th International Conference on Social Representation 'Thinking Societies: Common Sense and Communication,' 2002
The paper presents the results of the first qualitative step of a research conducted in Italy on social representations of Kosovo's war (the all qualitative and quantiative results are published in the book "Guerra e media," Verona, 2003).
It’s difficult to understand how to point out those media effects which differ from the immediate response to a message; middle and long-term effects are really complex, and they are strongly influenced by the social context in which individuals live, by the social relationships they maintains, by their outlook on world around, by their capacity to be exposed to information, by the other practical and cultural life experiences, and so on. We tried to take in account this set of social factors examining how, two years later, Italian readers and viewers have re-interpreted media information about the Kosovo war in terms of social representations of that conflict in common sense. In particular, we wanted to investigate by what mechanisms of anchoring and objectification has the common sense reconstructed its representations of Nato’s military action of 1999; and this means to consider also many other factors and events, occurred after the end of the war and probably influencing the way in which people look at international affairs. At the time of writing this paper we had not the whole quantitative analysis resulting from the questionnaire on a national sample, but we could summarize the most noticeable observations we drew from our qualitative interviews, and the directions we were taking in the course of analysis.
Number of Pages in PDF File: 12
Keywords: Mass media, war, social representations
Date posted: April 1, 2012