Silent Ethics in the Mobile Phone Sector? The Case of the 'Por Qué No Te Callas?' Ringtone

Abstract

The main goal of this article is to draw some conclusions as to how ethics can and should play a role in preventing acts of encroaching upon someone else's personality rights in the mobile phone industry in general and in the ringtones business in particular. For that purpose, we will start by analyzing the right of publicity from an international perspective (sectionII). We then follow to examine how ethics can influence that area of law (section III). Finally, we will consider the case of the 'por que´ no te callas’’ ringtone, while taking into account the right of publicity from an ethical perspective.