77 Pages Posted: 2 Apr 2012 Last revised: 12 May 2016
Date Written: 2014
Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades’ worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite the relevance of narrative transportation for storytelling and narrative persuasion, extant contributions seem to lack systematization. The authors conceive the extended transportation-imagery model (ETIM), which provides not only a comprehensive model that includes the antecedents and consequences of narrative transportation but also a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry. The authors test the model using a quantitative meta-analysis of 132 effect sizes of narrative transportation from 76 published and unpublished articles and identify fruitful directions for further research.
Keywords: Communication, Meta-analysis, Narrative Persuasion, Narrative Transportation, Storytelling
JEL Classification: M31
Suggested Citation: Suggested Citation
van Laer, Tom and Ruyter, Ko de and Visconti, Luca M. and Wetzels, Martin, The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation (2014). Journal of Consumer Research, 40(5), 797-817. Available at SSRN: https://ssrn.com/abstract=2033192 or http://dx.doi.org/10.2139/ssrn.2033192