POSIWID and Determinism in Design for Behaviour Change

13 Pages Posted: 2 Apr 2012 Last revised: 3 Apr 2012

Date Written: April 2, 2012


When designing to influence behaviour for social or environmental benefit, does designers' intent matter? Or are the effects on behaviour more important, regardless of the intent involved? This brief paper explores -- in the context of design for behaviour change -- some treatments of design, intentionality, purpose and responsibility from a variety of fields, including Stafford Beer's "The purpose of a system is what it does" and Maurice Broady's perspective on determinism. The paper attempts to extract useful implications for designers working on behaviour-related problems, in terms of analytical or reflective questions to ask during the design process.

Keywords: design, behaviour, behavior, behaviour change, behavior change, POSIWID, systems, cybernetics

Suggested Citation

Lockton, Dan, POSIWID and Determinism in Design for Behaviour Change (April 2, 2012). Available at SSRN: https://ssrn.com/abstract=2033231 or http://dx.doi.org/10.2139/ssrn.2033231

Dan Lockton (Contact Author)

Royal College of Art ( email )

Kensington Gore
London, SW7 2EU
United Kingdom

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