Strategic Market Entry Project

11 Pages Posted: 9 Apr 2012

See all articles by William L. Ferguson

William L. Ferguson

University of Louisiana at Lafayette - Department of Economics and Finance

Tamela D. Ferguson

University of Louisiana at Lafayette - Department of Management

Date Written: Spring 2011

Abstract

Successful risk management is critical to top level decision makers in any organization, involving fundamental strategic policy and planning to identify and allocate scarce resources to projects or activities that generate sustainable competitive advantage and maximize available long‐term growth opportunities, or even survival. This article describes a flexible group project wherein students of risk management and insurance (RMI) may gain additional exposure and experience with applications of fundamental strategic management theory in the context of their particular RMI major coursework. The Project may be a useful tool in helping RMI students further develop their research and presentation skills, as well as enhance critical strategic decision making; exposure to cultural, regional or globalization issues; application of fundamental strategic management concepts; and knowledge of current events. While this Project was developed primarily for RMI students, students across business disciplines also may benefit from participation.

Suggested Citation

Ferguson, William L. and Ferguson, Tamela D., Strategic Market Entry Project (Spring 2011). Risk Management and Insurance Review, Vol. 14, Issue 1, pp. 145-155, 2011, Available at SSRN: https://ssrn.com/abstract=2036909 or http://dx.doi.org/10.1111/j.1540-6296.2010.01191.x

William L. Ferguson (Contact Author)

University of Louisiana at Lafayette - Department of Economics and Finance ( email )

323 Moody Hall, P.O. Box 44570
Lafayette, LA 70504
United States
337-482-6664 (Phone)
337-482-6675 (Fax)

HOME PAGE: http://apfd.louisiana.edu/endowed/Ferguson-William.shtml

Tamela D. Ferguson

University of Louisiana at Lafayette - Department of Management ( email )

Lafayette, LA
United States

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