Fundraising on the Internet

13 Pages Posted: 9 Apr 2012

See all articles by Martin Bøg

Martin Bøg

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Heike Harmgart

European Bank for Reconstruction and Development (EBRD)

Steffen Huck

University College London - Department of Economics; CESifo (Center for Economic Studies and Ifo Institute); IZA Institute of Labor Economics

Abra Marie Jeffers

affiliation not provided to SSRN

Date Written: February 2012

Abstract

We take a first step towards analysing fundraising on the internet. Internet fundraising allows amongst other things for the possibility of instantaneous feedback on campaign progress. Analysing data from a large number of small scale internet fundraising campaigns we show that the rich feedback information provided to donors alters subsequent donor behaviour. In particular, early donors set a precedent for later donors. We discuss some possible explanations for this phenomenon.

Suggested Citation

Bøg, Martin and Harmgart, Heike and Huck, Steffen and Jeffers, Abra Marie, Fundraising on the Internet (February 2012). Kyklos, Vol. 65, Issue 1, pp. 18-30, 2012. Available at SSRN: https://ssrn.com/abstract=2036930 or http://dx.doi.org/10.1111/j.1467-6435.2011.00525.x

Martin Bøg (Contact Author)

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) ( email )

P.O. Box 1738
3000 DR Rotterdam, NL 3062 PA
Netherlands

Heike Harmgart

European Bank for Reconstruction and Development (EBRD) ( email )

One Exchange Square
London, EC2A 2EH
United Kingdom

Steffen Huck

University College London - Department of Economics ( email )

Gower Street
London WC1E 6BT, WC1E 6BT
United Kingdom
+44 207 679 5895 (Phone)
+44 207 916 2774 (Fax)

HOME PAGE: http://www.ucl.ac.uk/~uctpshu/

CESifo (Center for Economic Studies and Ifo Institute)

Poschinger Str. 5
Munich, DE-81679
Germany

IZA Institute of Labor Economics

P.O. Box 7240
Bonn, D-53072
Germany

Abra Marie Jeffers

affiliation not provided to SSRN

No Address Available

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