Fundraising on the Internet
13 Pages Posted: 9 Apr 2012
Date Written: February 2012
We take a first step towards analysing fundraising on the internet. Internet fundraising allows amongst other things for the possibility of instantaneous feedback on campaign progress. Analysing data from a large number of small scale internet fundraising campaigns we show that the rich feedback information provided to donors alters subsequent donor behaviour. In particular, early donors set a precedent for later donors. We discuss some possible explanations for this phenomenon.
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