Music and the (Real) World: Thirty Years of MTV

Posted: 9 Apr 2012

See all articles by Mukti Khaire

Mukti Khaire

Harvard University - Business School (HBS)

Eleanor Kenyon

Harvard University - Business School (HBS)

Date Written: March 12, 2012

Abstract

The case is useful for teaching students the structure of creative industries and the issues to consider when attempting disruptive innovation and entrepreneurship in these industries.

Learning Objective: The case enables a discussion that introduces students to the unique structure and features of creative industries, the importance of intermediaries and taste-makers in creative industries, and allows the students to discuss and understand entrepreneurial opportunities in creative industries in the age of the Internet.

Suggested Citation

Khaire, Mukti and Kenyon, Eleanor, Music and the (Real) World: Thirty Years of MTV (March 12, 2012). Harvard Business School Entrepreneurial Management Case No. 812-041, Available at SSRN: https://ssrn.com/abstract=2037238

Mukti Khaire (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Eleanor Kenyon

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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