Music and the (Real) World: Thirty Years of MTV
Posted: 9 Apr 2012
Date Written: March 12, 2012
The case is useful for teaching students the structure of creative industries and the issues to consider when attempting disruptive innovation and entrepreneurship in these industries.
Learning Objective: The case enables a discussion that introduces students to the unique structure and features of creative industries, the importance of intermediaries and taste-makers in creative industries, and allows the students to discuss and understand entrepreneurial opportunities in creative industries in the age of the Internet.
Suggested Citation: Suggested Citation