Domino's Pizza

Posted: 9 Apr 2012

See all articles by David E. Bell

David E. Bell

Harvard Business School - Marketing Unit

Phillip Andrews

affiliation not provided to SSRN

Mary L. Shelman

Harvard Business School

Date Written: March 19, 2012

Abstract

Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly from the company-owned supply chain system. When commodity prices became more volatile in 2007 and 2008, executives at Domino's changed the way they worked with suppliers and franchisees to manage costs and risks, and better leverage the assets of the supply chain system. As the company prepared to accelerate international growth in 2011 and beyond, executives contemplated how to best apply their purchasing and supply chain knowledge into new international markets.

Learning Objective: To allow students to understand how to manage risk and maximize supply chain operations in light of volatile raw material prices, changing market conditions, and a growing business.

Suggested Citation

Bell, David E. and Andrews, Phillip and Shelman, Mary L., Domino's Pizza (March 19, 2012). Harvard Business School Marketing Unit Case No. 512-004. Available at SSRN: https://ssrn.com/abstract=2037397

David E. Bell (Contact Author)

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-6366 (Phone)

Phillip Andrews

affiliation not provided to SSRN ( email )

Mary L. Shelman

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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