Strategy Innovation as Business Model Reconfiguration

41 Pages Posted: 9 Apr 2012

See all articles by Leonardo Buzzavo

Leonardo Buzzavo

Ca Foscari University of Venice - Department of Management

Date Written: March 27, 2012

Abstract

Strategy innovation gained popularity during the 1990s as a notion applying to firms that reinvented competition in an industry. Throughout the 2000s business model innovation drew much of the spotlight. The key traits of both these concepts (and how they relate to each other) are often implicit or unclear. Through a literature review and by applying the key elements to some innovative firms for illustrative purposes, this paper discusses the emergence of the notion of strategy (and business model) innovation aiming to bridge these concepts while identifying their basic constituents. Successful firms manage to envision and implement new combinations along different routes, but always exploiting the complementarities through self-reinforcing mechanisms. Finally, the paper argues that strategy innovation triggers the need to broaden the interpretative schemes in the field of strategy, as it resembles more an art than a science.

Keywords: Innovation, Business Model

Suggested Citation

Buzzavo, Leonardo, Strategy Innovation as Business Model Reconfiguration (March 27, 2012). Department of Management, Università Ca' Foscari Venezia Working Paper No. 2/2012, Available at SSRN: https://ssrn.com/abstract=2037408 or http://dx.doi.org/10.2139/ssrn.2037408

Leonardo Buzzavo (Contact Author)

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy