Crowds and Machines: Systems for Social Creativity
Nickerson J.V. and Yu, L. Crowds and Machines: Systems for Social Creativity. In the Workshop on Semi-Automated Creativity: Software as a Creative Collaborator at the ACM SIGCHI Conference on Creativity and Cognition, 2011
4 Pages Posted: 10 Apr 2012
Date Written: July 17, 2011
Design is a process that shapes the world. At the same time, the world shapes the process of design. Over time, our image of the designer has changed. For example, product designers were often imagined as sole inventors, tinkering. Computers have, since their advent, been thought of as potentially replacing, or as assisting in, this individualistic design process. Recently, product design has been re-imagined as a team-based collaborative activity. This both reflects a reality that has been present in design for a long time – for example, architects tend to work in studios – and also acknowledges the growth of specialization: it is difficult, for example, for a lone architect to master and practice all skills involved in designing a modern skyscraper. In our work, we consider a new model in which crowds design.
Keywords: crowdsourcing, design, creativity
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