Audacious Kiranas Versus Organized Retailers
SCMS Journal of Management, Vol 5, No. 3, July-September 2008
20 Pages Posted: 10 Apr 2012
Date Written: April 10, 2008
This study of the Indian retail industry is an attempt to elucidate on the realignment tactics and strategies of Kiranas against emerging organized retailers. New retail business models are being created to lure the Indian consumer away from the traditional Kiranas. The Kiranas are not playing silent spectators to this new reality. Although, current demographic indicators and growing consumerism point positively towards the growth of organized retailers, consumers are still loyal to Kiranas. In spite of success stories like Big Baazar, the Indian Kirana community which forms the hub of small business and entrepreneurs in India is still holding ground in the extremely competitive Indian retail market.
Keywords: Indian retail industry, Kiranas, organized retailers, new retail business model, realignment tactics and strategies
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