Audacious Kiranas Versus Organized Retailers

SCMS Journal of Management, Vol 5, No. 3, July-September 2008

20 Pages Posted: 10 Apr 2012

See all articles by Abhinava Singh

Abhinava Singh

Chimanbhai Patel Institute of Management & Research; CPIMR

Siddharth G. Das

L. J. Institute of Computer Applications

Date Written: April 10, 2008

Abstract

This study of the Indian retail industry is an attempt to elucidate on the realignment tactics and strategies of Kiranas against emerging organized retailers. New retail business models are being created to lure the Indian consumer away from the traditional Kiranas. The Kiranas are not playing silent spectators to this new reality. Although, current demographic indicators and growing consumerism point positively towards the growth of organized retailers, consumers are still loyal to Kiranas. In spite of success stories like Big Baazar, the Indian Kirana community which forms the hub of small business and entrepreneurs in India is still holding ground in the extremely competitive Indian retail market.

Keywords: Indian retail industry, Kiranas, organized retailers, new retail business model, realignment tactics and strategies

Suggested Citation

Singh, Abhinava and Singh, Abhinava and Das, Siddharth, Audacious Kiranas Versus Organized Retailers (April 10, 2008). SCMS Journal of Management, Vol 5, No. 3, July-September 2008 , Available at SSRN: https://ssrn.com/abstract=2037650

Abhinava Singh (Contact Author)

Chimanbhai Patel Institute of Management & Research ( email )

Opposite Karnavati Club
S. G. Highway
Ahmedabad, Gujarat 380015
India
+919898144619 (Phone)

CPIMR ( email )

Ahmedabad
India

Siddharth Das

L. J. Institute of Computer Applications ( email )

L. J. Campus
S. G. Highway
Ahmedabad, Gujarat 382210
India

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