New England Apple Slices

Posted: 11 Apr 2012

See all articles by Deishin Lee

Deishin Lee

University of Western Ontario - Richard Ivey School of Business

James Weber

affiliation not provided to SSRN

Date Written: March 22, 2012

Abstract

Protagonist leads an apple industry association that hopes to develop a market for New England apple slices to improve demand for apple products. Apples grown for slicing have characteristics that differ from most apples grown in New England. Case allows students to examine whether it makes sense for a farmer to begin to grow apples for slicing. The case also describes the distribution of apples and apple products so that students can examine how a market for sliced apples might get developed and which industry participants might enjoy a position of power in the market.

Learning Objective: To examine the process of starting a supply chain.

Suggested Citation

Lee, Deishin and Weber, James, New England Apple Slices (March 22, 2012). Harvard Business School Technology & Operations Mgt. Unit Case No. 612-045. Available at SSRN: https://ssrn.com/abstract=2037870

Deishin Lee (Contact Author)

University of Western Ontario - Richard Ivey School of Business ( email )

1151 Richmond Street North
London, Ontario N6A 3K7
Canada

James Weber

affiliation not provided to SSRN ( email )

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