Ralph Nader: When Purpose and Legacy Collide

Posted: 18 Apr 2012

See all articles by Nitin Nohria

Nitin Nohria

Harvard Business School

Umaimah Mendhro

Harvard University - Business School (HBS)

Date Written: November 24, 2009

Abstract

This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the US presidency.

Learning Objective: This case enables a discussion of a leader with a strong sense of values and principles -- many of which are opposed to the dominant or mainstream interests. As a result, Ralph Nader, the case protagonist, has always been a controversial public figure, reviled as often as he is revered. The case therefore also permits a discussion of how a leader might deal with this controversial public image.

Suggested Citation

Nohria, Nitin and Mendhro, Umaimah, Ralph Nader: When Purpose and Legacy Collide (November 24, 2009). Harvard Business School Organizational Behavior Unit Case No. 409-117, Available at SSRN: https://ssrn.com/abstract=2041370

Nitin Nohria (Contact Author)

Harvard Business School ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-6653 (Phone)
617-496-7387 (Fax)

Umaimah Mendhro

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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