Posted: 18 Apr 2012
Date Written: June 21, 2010
The Brooklyn, NY, neighborhood Down Under Manhattan Bridge Overpass (DUMBO) has seen a revitalization since the late 1970s. The neighborhood's business improvement district (BID) is charged with supplementing New York City's efforts in several areas, including safety, sanitation, marketing, promotional programs, capital improvements, and beautification. Since 2007, the DUMBO BID has done "small things that are collectively big" to improve the area and are in line with New York City's "plaNYC," a blueprint to become a "sustainable city" by increasing water quality, energy efficiency, and open space while decreasing greenhouse gas emissions. This year, the DUMBO BID must decide if it should continue its small actions or pursue a neighborhood-wide Leadership in Energy and Environmental Design (LEED) rating while constrained by its budget, staff size, and the recession.
Learning Objective: To examine community, government, and business collaboration in transformational change.
Suggested Citation: Suggested Citation
Eccles, Robert G. and Edmondson, Amy C. and Prabhu, Abhijit, The Greening of DUMBO (June 21, 2010). Harvard Business School Organizational Behavior Unit Case No. 410-079. Available at SSRN: https://ssrn.com/abstract=2041504