Ecological Purchase Behaviour: Insights from a Middle Eastern Country

International Journal of Environment and Sustainable Development, Vol. 10, Number 4, 417-432, 2011

16 Pages Posted: 20 Apr 2012 Last revised: 20 Aug 2015

See all articles by Mehran Nejati

Mehran Nejati

Universiti Sains Malaysia (USM)

Yashar Salamzadeh

Payam-e-Noor University - Department of Management, Students; University of Sunderland - Sunderland Business School; Universiti Sains Malaysia (USM) - Graduate School of Business

Aidin Salamzadeh

University of Tehran - Faculty of Management

Date Written: 2011

Abstract

This study examined the influence of attitude towards environment and subjective norms on the ecological purchase intentions of Iranian consumers. The study subsequently investigated the influence of ecological purchase intentions on actual purchase behaviour of consumers and explored the key factors resulting in the lack of tendency for purchasing ecological products by Iranian consumers. Out of the three conjectured hypotheses, 2 were supported, which partially supported theory of reasoned action proposed by Ajzen and Fishbein [1]. Findings of the study revealed that the subjective norms significantly influenced ecological purchase intentions, which in turn significantly resulted in purchase behaviour. However, the influence of attitudes towards environment on ecological purchase intentions was not significant.

Keywords: Ecological Purchase, Purchase Intentions, Purchase Behaviour, Iran

Suggested Citation

Nejati, Mehran and Salamzadeh, Yashar and Salamzadeh, Aidin, Ecological Purchase Behaviour: Insights from a Middle Eastern Country (2011). International Journal of Environment and Sustainable Development, Vol. 10, Number 4, 417-432, 2011 , Available at SSRN: https://ssrn.com/abstract=2042714

Mehran Nejati (Contact Author)

Universiti Sains Malaysia (USM) ( email )

Penang, Penang
Malaysia

Yashar Salamzadeh

Payam-e-Noor University - Department of Management, Students ( email )

Payame Noor University, I.R. of IRAN
Tehran
Iran

University of Sunderland - Sunderland Business School ( email )

The Reg Vardy Centre
St Peter's Way
Sunderland, SR6 0DD
United Kingdom

Universiti Sains Malaysia (USM) - Graduate School of Business ( email )

Jalan Sungai Dua
Minden, Penang 11800
Malaysia

Aidin Salamzadeh

University of Tehran - Faculty of Management ( email )

Tehran
Iran

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