Snappy Auctions

22 Pages Posted: 26 Apr 2012

See all articles by Mark T. Schenkel

Mark T. Schenkel

Belmont University - College of Business Administration

Jeffrey R. Cornwall

affiliation not provided to SSRN

Jane Finley

affiliation not provided to SSRN

Date Written: May 2012

Abstract

Snappy Auctions presents the story of an online auction business founded from the personal aspirations and efforts of Debbie Gordon who sought to bring together sellers lacking technological expertise and potential buyers. Having rapidly expanded Snappy Auctions to 100 franchise agreements since its launch in 2003, Gordon confronted the challenge in 2006 of evaluating the sustainability of her drop‐off store business model and of deciding whether to seek external financing to support further rapid venture growth.

Suggested Citation

Schenkel, Mark T. and Cornwall, Jeffrey R. and Finley, Jane, Snappy Auctions (May 2012). Entrepreneurship Theory and Practice, Vol. 36, Issue 3, pp. 589-606, 2012. Available at SSRN: https://ssrn.com/abstract=2046429 or http://dx.doi.org/10.1111/j.1540-6520.2011.00464.x

Mark T. Schenkel (Contact Author)

Belmont University - College of Business Administration ( email )

1900 Belmont Boulevard
Nashville, TN
United States
615 460 6784 (Phone)

Jeffrey R. Cornwall

affiliation not provided to SSRN

No Address Available

Jane Finley

affiliation not provided to SSRN

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