Collaborative Product Development: The Effect of Project Complexity on the Use of Information Technology Tools and New Product Development Practices

Production and Operations Management, Forthcoming

39 Pages Posted: 26 Apr 2012

See all articles by David Xiaosong Peng

David Xiaosong Peng

University of Houston - C.T. Bauer College of Business

Gregory R. Heim

Texas A&M University - Department of Information & Operations Management

Debasish N. Mallick

University of Saint Thomas, Saint Paul/Minneapolis, MN - Opus College of Business

Date Written: April 26, 2012

Abstract

Collaboration is an essential element of new product development (NPD). This research examines the associations between four types of information technology (IT) tools and new product development (NPD) collaboration. The relationships between NPD practices and NPD collaboration are also examined. Drawing on organizational information processing theory, we propose that the relationships between IT tools and NPD collaboration will be moderated differently by three project complexity dimensions, namely product size, project novelty, and task interdependence, due to the differing nature of information processing necessitated by each project complexity dimension. Likewise, the moderation effects of the project complexity dimensions on the relationship between NPD practices and NPD collaboration will also be different. We test our hypotheses using data from a sample of NPD projects in three manufacturing industries. We find that IT tools are associated with collaboration to a greater extent when product size is relatively large. In contrast, IT tools exhibit a smaller association with collaboration when project novelty or task interdependence is relatively high. NPD practices are found to be more significantly associated with NPD collaboration under the contingency of high project novelty or high task interdependence. The findings provide insights about circumstances where several popular IT tools are more likely to facilitate collaboration, thus informing an NPD team’s IT adoption and use decisions.

Keywords: Collaboration, product development, information technology, NPD practices, project complexity, contingency theory, information processing

JEL Classification: O3, O30, O31, O32, O14

Suggested Citation

Peng, David Xiaosong and Heim, Gregory R. and Mallick, Debasish N., Collaborative Product Development: The Effect of Project Complexity on the Use of Information Technology Tools and New Product Development Practices (April 26, 2012). Production and Operations Management, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2046708

David Xiaosong Peng (Contact Author)

University of Houston - C.T. Bauer College of Business ( email )

Houston, TX 77204-6021
United States

Gregory R. Heim

Texas A&M University - Department of Information & Operations Management ( email )

320 Wehner Building
4217 TAMU
College Station, TX 77843-4217
United States
979-845-9218 (Phone)

HOME PAGE: http://mays.tamu.edu/info/

Debasish N. Mallick

University of Saint Thomas, Saint Paul/Minneapolis, MN - Opus College of Business ( email )

1000 LaSalle Avenue
TMH 443
Minneapolis, MN 55403
United States

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