Your Privacy Concerns May Be Unfounded: Why Marketers Want Your Information
Füsun F. Gönül
Slippery Rock University
March 18, 2016
Tracking purchase and search habits of consumers not only improves the company’s profits through lower costs and more satisfied customers but also sustains the environment since fewer resources, time, and talent are wasted on mismatched customers and product offers.
Number of Pages in PDF File: 2
Keywords: Marketing Research, Privacy, Sustainability
Date posted: May 2, 2012 ; Last revised: March 18, 2016