Your Privacy Concerns May Be Unfounded: Why Marketers Want Your Information

2 Pages Posted: 2 May 2012 Last revised: 18 Mar 2016

Füsun F. Gönül

Slippery Rock University

Date Written: March 18, 2016

Abstract

Tracking purchase and search habits of consumers not only improves the company’s profits through lower costs and more satisfied customers but also sustains the environment since fewer resources, time, and talent are wasted on mismatched customers and product offers.

Keywords: Marketing Research, Privacy, Sustainability

Suggested Citation

Gönül, Füsun F., Your Privacy Concerns May Be Unfounded: Why Marketers Want Your Information (March 18, 2016). Available at SSRN: https://ssrn.com/abstract=2049628 or http://dx.doi.org/10.2139/ssrn.2049628

Fusun Feride Gonul (Contact Author)

Slippery Rock University ( email )

Slippery Rock, PA 16057-1399
United States

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