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Spyware – Risk and Ambiguity Attitudes

10 Pages Posted: 5 May 2012  

Easwar A. Nyshadham

Nova Southeastern University

Eric Scott Ackerman

Nova Southeastern University - Graduate School of Computer and Information Sciences

Vadhindran K. Rao

Metropolitan State University

Date Written: May 3, 2012

Abstract

In this paper, we argue that ambiguity, that is people’s inability to judge likelihood of risk, is a significant contributor to aversion to spyware risk. Since no objective or authoritative estimates of risk likelihood are available, but users still make decision, it must be the case that user’s judgments of risk likelihood are reflected in their decision weights. Using the theory and methods developed in the field of decision theory, we plan to conduct an experiment to a) assess the separate contributions of standard risk aversion and aversion to ambiguity to overall risk and b) examine whether peoples traits (optimism/pessimism, tolerance for ambiguity) and perception of information explain the patterns in the parameters corresponding to risk and ambiguity functions.

Keywords: spyware, online risk, risk, ambiguity, probability weighting

Suggested Citation

Nyshadham, Easwar A. and Ackerman, Eric Scott and Rao, Vadhindran K., Spyware – Risk and Ambiguity Attitudes (May 3, 2012). Available at SSRN: https://ssrn.com/abstract=2051045 or http://dx.doi.org/10.2139/ssrn.2051045

Easwar A. Nyshadham (Contact Author)

Nova Southeastern University ( email )

3301 College Avenue
Ft. Lauderdale, FL 33314
United States

HOME PAGE: http://scis.nova.edu/~easwar

Eric S Ackerman

Nova Southeastern University - Graduate School of Computer and Information Sciences ( email )

3301 College Avenue
Ft. Lauderdale, FL 33314
United States

HOME PAGE: http://www.scis.nova.edu

Vadhindran K. Rao

Metropolitan State University ( email )

700 East Seventh Street
St. Paul, MN 55106
United States

HOME PAGE: http://www.metrostate.edu

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